Feb 11, 2026
Industry benchmarks consistently show that only 15-20% of sales-qualified leads convert. That means up to 85% of B2B sales effort generates no revenue. Think about that for a second. Teams spend weeks building demos, running calls, following up - and most of it leads nowhere.
The reason? Sales teams are flying blind. They treat every opportunity the same because they have no real data on what buyers actually care about. Meanwhile, buyers want to explore products on their own terms, not sit through another 45-minute screen share they didn't ask for. According to Deloitte, 88% of B2B buyers want more flexibility in how they evaluate software - but most sales processes still force them through rigid, one-size-fits-all pipelines.
The demo - the single most important moment in the sales process - is still built manually, presented once, and then forgotten. No data. No scale. No insight into what worked and what didn't.
The demo problem nobody wants to talk about
In most B2B software companies, creating a product demo is expensive and slow. It requires presales engineers, custom environments, and hours of preparation for each prospect. When the demo is over, the sales team sends a PDF or a recording. The buyer shares it with their purchasing committee. And that's where visibility ends.
Sales leaders have no idea which stakeholders actually looked at the demo, what features caught their attention, or whether the deal is real. They're making million-dollar resource allocation decisions based on gut feeling and CRM notes.
And it gets worse at scale. As companies grow, the gap between the number of demos they need to run and the presales capacity they have keeps widening. You can't hire your way out of this problem.
What Demoboost actually does
Demoboost lets B2B software companies build, personalise, and share interactive product demos - from bite-sized guided tours to complex, multi-path live presentations. Sales reps can create and tailor demos in minutes using AI, without waiting for presales support or spinning up custom environments.
But here's where it gets interesting. Demoboost treats every demo as a data source. It tracks how each stakeholder interacts with the demo - what they view, what they skip, what they share with colleagues, what they come back to. That behavioural data feeds back into the sales process as buyer intent signals, helping teams identify which deals are real and where to focus their energy.
The result: demos stop being a one-off sales asset and become an ongoing revenue intelligence layer.
Companies using Demoboost have reduced unqualified sales calls by up to 74%, cut customer acquisition costs by 28%, and shortened sales cycles by an average of 32%. That last number translates to roughly an extra month of selling time per year.
Why now?
The B2B SaaS market is projected to grow from $315 billion in 2025 to $1.48 trillion by 2034. Every one of those companies needs to demo their product. At the same time, AI is reshaping how demos can be created and personalised - what used to take weeks now takes minutes. Gartner has already mapped out the demo automation category as a distinct market segment, and in their latest Demo Automation Market Guide, they acknowledged Demoboost as the most complete demo automation platform on the market.
The category is real, the timing is right, and the window for building a leadership position is now.
Why are we getting involved?
We invested because we saw three things:
A problem that's getting worse, not better. As B2B sales cycles lengthen and conversion rates drop, companies are under growing pressure to make every demo count. Over 60% of presales teams still build demos manually. The mismatch between how buyers want to evaluate software and how it's actually sold is a structural issue - and Demoboost addresses it head-on.
A product that wins enterprise customers. Demoboost already works with Celonis, Bosch, Hitachi, AvePoint, and dozens of other global B2B companies. These aren't logos you collect by giving away free trials. Firms like Celonis and Bosch are extremely selective about their vendors - winning them means the product delivers real, measurable value. Over the past years, Demoboost tripled its ARR, increased average revenue per account by 50%, and maintained an NPS of 78. That's not a startup experimenting - that's a company with clear product-market fit.
A team that understands B2B sales from the inside. Anna Decroix (CEO) brings 15 years of marketing leadership across APAC, managing teams of 30+. Kamil Smuga (CTO) ran global engineering teams at Salesforce and shipped a product that hit 97% user adoption within a week of launch. Igor Zesiuk (COO) has over 14 years of operational and sales experience, including scaling B2B operations as COO of MMC Polska. They've worked together before founding Demoboost, and it shows - the product, the go-to-market, and the operations are all tightly aligned.
What convinced us is that they've been winning large, global customers from day one. The team has a deep understanding of the real challenges in B2B SaaS - falling margins, lengthening sales cycles - and they're building a product that directly addresses both.
What's next?
Demoboost is evolving from a demo platform into a demo-powered revenue intelligence engine. The roadmap includes AI-driven demo creation, conversational buyer experiences, collaborative deal rooms for multi-stakeholder purchasing committees, and automated demo updates that keep pace with product changes.
We're co-leading a €2.8M round alongside Rafał Brzoska's family office RIO, with B-Value and a group of experienced angels joining in. The capital goes into three priorities: scaling the engineering team to accelerate AI capabilities, building out go-to-market in new geographies, and investing in the revenue intelligence layer that makes Demoboost more than a demo tool. A Series A is on the horizon within 12-18 months.
If you're building a B2B tool that solves a real, measurable problem for sales teams - not just adding AI to a pitch deck - we'd like to hear from you.
