Blog

Seventy percent of what software developers write isn't software.

Brands spend millions on marketing technology. They have the data. They have the automation. They have the AI-generated subject lines and the perfectly designed email templates. And yet - over half of consumers say the messages they get from brands still miss the mark.

Brands spend billions trying to reach Gen Z. But they can't tell a student from a bot.

Industry benchmarks consistently show that only 15-20% of sales-qualified leads convert. That means up to 85% of B2B sales effort generates no revenue. Think about that for a second. Teams spend weeks building demos, running calls, following up - and most of it leads nowhere.

Every tech revolution has its own “invisible problem”. For Microsoft 365 and Copilot it’s … a permissions mess.

AI in law?  It sounds great - until you ask a lawyer whether they can send confidential documents to OpenAI’s servers.