
Uniperks
UniPerks is a B2B2C platform that connects brands with verified students through proprietary university-integrated identity verification, enabling precise marketing to Gen Z across Central and Eastern Europe.
Company details
Company
Uniperks
Date
2026
Category
About the company

Brands spend billions targeting Gen Z, but have no reliable way to verify whether they're reaching actual students - especially in Central and Eastern Europe. Public coupon codes leak within hours, social media targeting is approximate at best, and campus partnerships reach a few hundred people at a single university. UniPerks solves this with a B2B2C platform built around one core capability: automated student verification integrated directly with university login systems.
Rather than relying on uploaded IDs or email domains, the platform confirms student status in real time through each university's own infrastructure, covering 95% of Polish higher education institutions.
For brands, this means every campaign reaches only confirmed, active students - eliminating fraud, coupon leakage, and wasted budget. The platform already hosts offers from over 100 partners including Revolut, Samsung, H&M, Nike, Sephora, and Orange, with a performance-based model where brands pay for actual results rather than impressions.
With over 300,000 verified students on the platform and rapidly growing commercial traction, UniPerks is expanding its capabilities into Verification-as-a-Service (VaaS) - an API that lets external companies verify student status directly on their own websites.
