Replenit

About the company

E-commerce brands sit on mountains of customer data but still make marketing decisions based on static rules and broad segments. Replenit changes that. Their AI decision engine plugs into a brand's existing marketing stack - Salesforce, Braze, Klaviyo, Bloomreach - and adds a layer of intelligence that determines what each customer needs and whether it's the right moment to reach out.

Instead of blasting generic promotions, Replenit analyzes purchase history, product usage cycles, and individual behavior to time every message precisely. A customer who just bought a retinol serum won't get a random discount the next day - they'll receive a relevant recommendation when they're actually ready for the next product in their routine. The result: fewer messages, higher conversion, and measurably more revenue. L'Occitane en Provence saw a 235% increase in post-purchase revenue after deploying Replenit.

The company was founded by six former Insider employees who helped scale that marketing automation platform from $10M to a $2B valuation. They spent a decade selling and implementing martech for global brands - and built the product they wished existed when they were on the vendor side.

Replenit works with over 30 e-commerce brands across the US, Europe, Middle East, and Latin America, including L'Occitane, Estée Lauder, and Beko. The company is headquartered in Warsaw with operations in the Netherlands, Greece, and the US.